Pharmaceutical Marketing for non marketers
If you work alongside marketers this workshop will give you an understanding of marketing principles, processes and terminology enabling you to be effective member of your project team or business
- Components of the marketing plan
- Analyzing the marketing environment
- Setting marketing objectives
- Marketing strategies
- Marketing Mix
- Number of lectures 2
- Number of hours 04:08:48
- Dr. Rafat graduated with bachelor of medicne from Cairo university, Egypt.
- He has more than 17 years of experience as expert in management and marketing.
- He teaches in many educational institutions such as the American university in Cairo, the Arab Academy for Science, Technology and Maritime Transport, the American Chamber of Commerce and the Egyptian Banking Institute.
- He got a doctorate in management from Denmark.
- Professionally Certified Operation Manager from Knowledge Institute, January 2011.
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