By the end of this course; the participants will be able to: Understand & applying how to attaract and maintain theier customers in long relationship and also gain a competitive advantages over the healthcare competitors in the market.
Marketing: Creating and Capturing Customer Value -Company and Marketing Strategy Partnering to Build Customer Relationships -Analyzing the Marketing Environment -Managing Marketing Information to Gain Customer Insights -Consumer Markets and Consumer Buyer Behavior -Business Markets and Business Buying Behavior -Customer-Driven Marketing Strategy -Product, Services, and Brands -New-Product Development and Product Life-Cycle Strategies -Pricing and Pricing Strategies -Marketing Channels -Retailing and Wholesaling -Integrated Marketing Communications Strategy -Advertising and Public Relations -Personal Selling and Sales Promotion -Direct and Online Marketing -Creating Competitive Advantage -The Global Marketplace
-DBA – MBA in Marketing -25 Years of Experience in Healthcare sectors (pharmaceutical – Laberatory – Hospital) in international companies -Middle East and Africa Alexandria university. Pharos university. IRRAS Academy – Pearson UK John Sulston University – UK, MBA & DBA (international Marketing & Marketing). CAVB – Cameroon – Tunisia – Congo RDC. Quadrate Training Co.