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Pharmaceutical Marketing for marketers

This course will discuss how marketers in pharma industry will be able to analyze marketing environment & set objectives & strategies finally being able to design KPIs to monitor performance
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Course Details

  • Importance of marketing
  • Different steps of the marketing plan
  • Introduction about marketing mix
  • Market analysis
  • Marketing objectives & strategies
  • STP: segmentation targeting & positioning
  • Product portfolio
  • Pricing decisions  
  • Distribution strategies
  • Promotional tools

                        

  • Number of lectures 2
  • Number of hours 07:41:05

Course Topics

  • 01 Table of Contents   14:34 Listen Watch
  • 02 360 Campaign   10:05 Listen Watch
  • 03 Pharmaceutical Vs Consumer markets   14:01 Listen Watch
  • 04 Corporate social responsibility   12:01 Listen Watch
  • 05 Major international regulatory bodies   10:44 Listen Watch
  • 06 Situational Analysis   12:07 Listen Watch
  • 07 Situational Analysis (2)   10:27 Listen Watch
  • 08 Situational analysis (3)   13:19 Listen Watch
  • 09 Market Analysis   10:05 Listen Watch
  • 10 Competitive analysis   09:39 Listen Watch
  • 11 Customer satisfaction   09:57 Listen Watch
  • 12 Lamisil table patient journey   15:49 Listen Watch
  • 13 Strategies   09:58 Listen Watch
  • 14 Connecting with customers   14:30 Listen Watch
  • 15 Segmentation variables   14:06 Listen Watch
  • 16 Requirements for effective segmentation   07:40 Listen Watch
  • 17 Differentiation and Positioning the Pharmaceutical product offer   18:52 Listen Watch
  • 18 Market Definition - forms   09:27 Listen Watch
  • 19 Exercise   Start exam
  • 01 Marketing Mix   10:24 Listen Watch
  • 02 Causes of New Product Failures   09:27 Listen Watch
  • 03 Branding   13:34 Listen Watch
  • 04 Pricing   12:35 Listen Watch
  • 05 Factors Affecting Price Decision   10:09 Listen Watch
  • 06 Strength of cost plus pricing   12:01 Listen Watch
  • 07 Price for Multiple Product   19:08 Listen Watch
  • 08 Pharmaceutical Marketing Communication   18:11 Listen Watch
  • 09 Communication Strategy   06:18 Listen Watch
  • 10 DRIP model   13:17 Listen Watch
  • 11 Pharma PR audiences   08:29 Listen Watch
  • 12 PR tool   13:09 Listen Watch
  • 13 Measuring the effectiveness of Pharma   08:19 Listen Watch
  • 14 Advertising   13:45 Listen Watch
  • 15 Pharma advertising objectives   09:34 Listen Watch
  • 16 Pharma rational advertising   10:12 Listen Watch
  • 17 Rational and emotional ads.   09:18 Listen Watch
  • 18 Digital Tools   08:49 Listen Watch
  • 19 Digital Tools (part 2)   15:48 Listen Watch
  • 20 Digital Tools (part 3)   21:17 Listen Watch
  • 21 Exercise   Start exam
  • Course Presentation Download
  • Final Exam   Start exam

    • Course Instructor

    Dr. Raafat Youssef

    Dr. Raafat Youssef

    • Dr. Rafat graduated with bachelor of medicne from Cairo university, Egypt.
    • He has more than 17 years of experience as expert in management and marketing.
    • He teaches in many educational institutions such as the American university in Cairo, the Arab Academy for Science, Technology and Maritime Transport, the American Chamber of Commerce and the Egyptian Banking Institute.
    • He got a doctorate in management from Denmark.
    • Professionally Certified Operation Manager from Knowledge Institute, January 2011.

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