Pharmaceutical Marketing for marketers
This course will discuss how marketers in pharma industry will be able to analyze marketing environment & set objectives & strategies finally being able to design KPIs to monitor performance
- Importance of marketing
- Different steps of the marketing plan
- Introduction about marketing mix
- Market analysis
- Marketing objectives & strategies
- STP: segmentation targeting & positioning
- Product portfolio
- Pricing decisions
- Distribution strategies
- Promotional tools
- Number of lectures 2
- Number of hours 07:41:05
- Dr. Rafat graduated with bachelor of medicne from Cairo university, Egypt.
- He has more than 17 years of experience as expert in management and marketing.
- He teaches in many educational institutions such as the American university in Cairo, the Arab Academy for Science, Technology and Maritime Transport, the American Chamber of Commerce and the Egyptian Banking Institute.
- He got a doctorate in management from Denmark.
- Professionally Certified Operation Manager from Knowledge Institute, January 2011.
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