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Pharmaceutical Marketing for marketers

This course will discuss how marketers in pharma industry will be able to analyze marketing environment & set objectives & strategies finally being able to design KPIs to monitor performance

Course Details

  • Importance of marketing
  • Different steps of the marketing plan
  • Introduction about marketing mix
  • Market analysis
  • Marketing objectives & strategies
  • STP: segmentation targeting & positioning
  • Product portfolio
  • Pricing decisions  
  • Distribution strategies
  • Promotional tools

                        

  • Number of lectures 2
  • Number of hours 07:41:05
  • USD price 120$ 96 $
  • KSA price 1920SAR 1536 SAR

Course Topics


Course Instructor

Dr. Raafat Youssef

Dr. Raafat Youssef

  • Dr. Rafat graduated with bachelor of medicne from Cairo university, Egypt.
  • He has more than 17 years of experience as expert in management and marketing.
  • He teaches in many educational institutions such as the American university in Cairo, the Arab Academy for Science, Technology and Maritime Transport, the American Chamber of Commerce and the Egyptian Banking Institute.
  • He got a doctorate in management from Denmark.
  • Professionally Certified Operation Manager from Knowledge Institute, January 2011.

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