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Marketing Planning & Management in Healthcare Organization

During this course you will learn differences between marketing, sales & advertising

Course Details

During this course, you will learn differences between marketing, sales & advertising, & how to establish professional integrated marketing department, main concepts of marketing, marketing planning, strategic marketing & tactical marketing, & difference between marketing & growth hacking funnel

  • Differences between marketing, sales & advertising
  • How to establish a professional integrated marketing department?
  • Main concepts of marketing
  • Marketing triangles
  • Marketing planning
  • Strategic marketing
  • Tactical marketing
  • Difference between marketing & growth hacking funnel
  • Number of lectures 2
  • Number of hours 03:20:54

Course Topics


Course Instructor

Dr. Mohammad Saad El-sheikh

Dr. Mohammad Saad El-sheikh

  • Dr. Mohammad Elsheikh is CEO & Co-founder of PaşHakeemfor Home Healthcare services.
  • International Training Consultant in Egypt, KSA, UAE, Malaysia & USA.
  • He has acquired a lot of hands-on experience in the field of Management, leadership, Total Quality Management (TQM),Hospital Management, training of trainers (TOT) & Training Management.
  • He graduated with a Bachelor of Medicine surgery in Mansoura University and Studied Master degree in Internal medicine.
  • Experienced Quality Consultant with a demonstrated history of working in the professional training & coaching industry. Skilled in Customer Service, Advertising, Strategic Planning, Event Management, and Creativity Skills.
  • Strong quality assurance professional with a Diploma focused in Total Quality Management Diploma from The American University in Cairo.

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